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Special Report: The Efficiency Curve - Finding the Optimal Balance Between CTV and Linear TV Investments

Special Report: The Efficiency Curve - Finding the Optimal Balance Between CTV and Linear TV Investments

From LG Ad Solutions Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency. In today’s fragmented TV landscape, advertisers face increasing challenges in finding the optimal balance between Linear TV and Connected TV

Special Report: The 2025 Advertising & Marketing Report

Special Report: The 2025 Advertising & Marketing Report

Brought to you by Tatari “We can’t afford to run a TV ad.”; “TV is great for awareness, but I need performance.”; “TV is a very difficult channel to measure.” Do any of these statements sound familiar? For years, marketers have viewed TV as an upper-funnel channel, accessible only

Women's Soccer Scores With Big Name Sponsorships

The Measure Newsletter

Women's Soccer Scores With Big Name Sponsorships

This Week On The Measure: * Top Brands Score With NWSL Sponsorship * Shorts Leap For Dance Videos * 55% Of Millennials Shop Online 2-3 Times Per Week * Streamers Still Leaning On Older Audiences For Revenue * iSpot Disrupt in NYC March 19, RSVP below Top Brands Score With NWSL Sponsorship A recent MarketCast

Special Report: The Future of TV Advertising Under RFK

Special Report: The Future of TV Advertising Under RFK

Brought to you by TripleLift and Next In Media Pharmaceutical advertising has long been one of the biggest cash cows for the TV industry—flooding airwaves with those familiar “ask your doctor” spots featuring happy retirees kayaking their way through life. But what happens if those ads suddenly disappear? That’

Special Report: Stadium To Screen (US Edition)

Special Report: Stadium To Screen (US Edition)

From LG Ad Solutions Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to

Special Report: Why Streaming TV Is A Must-Buy

Special Report: Why Streaming TV Is A Must-Buy

From Magnite For years, marketers have given their hearts (and their ad dollars) to video-sharing platforms like YouTube because they’re easy. The audience is massive, the targeting is familiar, the charts bright and colorful and the buying process simple. But just because something is easy doesn’t mean it’

Live From –TikTok – It's Saturday Night

The Measure Newsletter

Live From –TikTok – It's Saturday Night

This week's newsletter is sponsored by: This Week On The Measure: * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super

Special Report: Smashing the Silo Barrier – How Total TV Is Revolutionizing Ad Sales

Special Report: Smashing the Silo Barrier – How Total TV Is Revolutionizing Ad Sales

From Imagine Communications and TVREV The TV industry is at a crossroads when it comes to ad sales. The traditional approach of treating linear and streaming inventory as separate entities no longer matches how people actually watch TV anymore. Our new report digs into how Total TV is changing that

The Super Bowl Ads That Ignited The Most Immediate Social Engagement

The Super Bowl Ads That Ignited The Most Immediate Social Engagement

The best Super Bowl ads have a way of not only driving consumer interest or watercooler chat, but stirring up conversation in the web-o-sphere in order to create that closed marketing loop that helps sell products, box office ticket sales or increase brand visibility.

Will Nostalgia Score A Touchdown During Super Bowl LIX?

Will Nostalgia Score A Touchdown During Super Bowl LIX?

Both Hellmann’s and Booking.com are getting viewers to reminisce, bringing back a beloved rom-com duo and puppets, respectively.

Special Report: TV’s OS Wars – The Battle For Interface Dominance. Part 1

Special Report: TV’s OS Wars – The Battle For Interface Dominance. Part 1

From TVREV, LG Ad Solutions, and ZEASN The television, once a simple device for passive entertainment, has evolved into a complex ecosystem of software, hardware, and content. At the heart of this transformation is the TV’s interface, the gateway through which viewers access a world of mostly digital content.

Super Bowl Insights Feed From The Measure

The Measure Newsletter

Super Bowl Insights Feed From The Measure

We’ve created a special Super Bowl insights feed that members can enjoy.

For Some (But Not All) Top Creators, It's TikTok-or-Bust

The Measure Newsletter

For Some (But Not All) Top Creators, It's TikTok-or-Bust

This week's newsletter is sponsored by: This Week On The Measure: * TikTok + The Need For Platform Diversification * Are Sportsbooks Betting On Parlay Ads? * TikTok's Resilience And Short-Form Video * Consumers Played A Holiday Waiting Game * States Where Swift Stacks Up Best Vs. Chiefs * How Peacock Leans On

Special Report: Beauty & The Screen – CTV’s Impact on Beauty & Grooming Shopping

Special Report: Beauty & The Screen – CTV’s Impact on Beauty & Grooming Shopping

From LG Ad Solutions The US beauty and grooming market is expected to surpass $100 billion in 2024 (per Statista), emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study entitled Beauty & The Screen: CTV’s Impact on Beauty &

Increasingly Living In A TikTok-First World

The Measure Newsletter

Increasingly Living In A TikTok-First World

This week's newsletter is sponsored by: This Week On The Measure: * For 18- to 24-Year-Olds, Video Is TikTok-First * Are Electric Vehicle TV Ads Powering Down? * Zendaya, Creators Win Golden Globes * How Netflix Keeps Its Industry-Best Churn Rate * This Week’s Free Report: LG Ads + iSpot’s "The

Special Report: Teads’ Tech Themes 2025 – Five Key Trends Shaping The Media Industry

Special Report: Teads’ Tech Themes 2025 – Five Key Trends Shaping The Media Industry

Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, unveils Tech Themes 2025, a comprehensive exploration of five key themes poised to redefine advertising strategies for the year ahead. Derived from the Teads Global Tech

Football Powers ESPN's Primetime Ad Attention

The Measure Newsletter

Football Powers ESPN's Primetime Ad Attention

This week's newsletter is sponsored by: This Week On The Measure: * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:

42% Of Holiday Shoppers Are 'Grazing'

The Measure Newsletter

42% Of Holiday Shoppers Are 'Grazing'

This week's newsletter is sponsored by: This Week On The Measure: * Holiday Shoppers ‘Graze’ Before Buying * Championship Weekend Wins Watch-Time * The Hottest Holiday TV Advertisers * Seasonal Video Content In ‘Shorts’ Supply * Balancing Streaming Demand Decay * This Week’s Free Report, From TVREV: The Contextual Revolution: Five Companies Rewriting

Special Report: The Contextual Revolution

Special Report: The Contextual Revolution

Five Companies Rewriting The Rules of CTV Advertising. Contextual targeting can solve a world of hurt. And you’d best believe that there is a world of hurt around CTV advertising. Everything from privacy to transparency to scale to data reliability to brand suitability. And, of course, measurement. While contextual

Amazon Video Viewers Have More Money

The Measure Newsletter

Amazon Video Viewers Have More Money

This week's newsletter is sponsored by: This Week On The Measure: * Prime Video Viewers Skewing Older, Richer, Wiser? * Consumers Like Coca-Cola AI Holiday Ads * Which Functions Are Getting Automated Most? * Joe Rogan Outperforms Networks Across YouTube and Facebook * Streaming Loyalty At A Premium * This Week’s Free Report: