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Elizabeth Philbin

What Hollywood Should Know About Women’s Viewing Preferences

What Hollywood Should Know About Women’s Viewing Preferences

The rise of streaming has changed the ways that audiences engage with film and television, and how studios, streamers and networks think about content. A new survey from MX8 Labs highlights women’s evolving viewing habits, favoring drama, true crime and the convenience of at-home streaming. This reinforces the demand

iSpot Launches Outcomes at Scale to Track TV, Streaming Ad Business Impact

iSpot Launches Outcomes at Scale to Track TV, Streaming Ad Business Impact

As demand grows for transparency in video ad performance, iSpot announced on Thursday the launch of Outcomes at Scale, a new publisher solution that provides the buy- and sell-side with persistent, scalable attribution for video advertising across both TV and streaming. Paramount is the first major media company to implement

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

Connected TV (CTV) is no longer the future—it’s here and for the foreseeable future, here to stay. With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV. Yet despite this shift, a majority