TV ADVERTISING Amidst Economic Uncertainty, Over Half of Marketers Expect TV/Streaming Budgets to Rise in 2025 iSpot surveyed hundreds of marketing leaders see how brands and advertisers are planning for the 2025-26 TV Upfronts.
MX8 Labs Are People Actually Worried About Tariffs? We partnered with MX8 Labs to conduct a in-depth, large-scale survey to find out.
MARKETING Restaurant Data: Serving the Right Incentives for Sign Ups Offering a discount would compel 25% of diners to sign up for a restaurant mailing list, per a Wunderkind study.
TV ADVERTISING Iconic Personalities Help Women’s March Madness Advertisers Break Through Geico and Capital One led for ad breakthrough, scoring +29% and +27% above the norm, respectively, per MarketCast.
TV ADVERTISING Freshpet, GEICO Lead for March Madness Ad Breakthrough Freshpet led the pack with a spot that scored 34% above the ad breakthrough norm, per MarketCast.
MARKETING Why Restaurants Should Prioritize Seamless Online Ordering Experiences Wunderkind's 2025 Restaurants Consumer Insights report examines trends and preferences around diners' digital engagement.
TV ADVERTISING The Pet Food Brands Chowing Down on Streaming Blue Buffalo is the No. 1 pet food brand by ad SOV on streaming (15.40%), per iSpot.
TV ADVERTISING T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV T-Mobile has a 20.46% streaming ads SOV so far this year, per iSpot.
TV ADVERTISING Insurance Mascot Mojo: Who’s Winning the Ad Wars? Liberty Mutual's LiMu Emu and Doug emerged as the winner for ad breakthrough, per a MarketCast analysis.
MARKETING eCommerce Data: What’s Driving Women’s Purchase Decisions? A Wunderkind survey reveals that product information and customer reviews both play a critical role in women's online purchase decisions.
CREATOR ECONOMY Media Companies Often Beat Influencers for Beauty Learning Content Engagement Media companies averaged 7.7% more engagements per Instagram video than influencers, per Tubular Labs.
MARKETING Data: Marketers Struggle to Accurately Identify Moms A Truthset analysis reveals that the accuracy of identifying whether a woman has children in the house is just 36.5%.
MARKETING Marketers Are Drowning in Data. Streamlined Analytics and AI Can Help A Wunderkind survey shows 59% of marketers check performance data once or more per day, but struggle to act on insights
TV ADVERTISING Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV Both restaurants have a streaming ad SOV of over 22% so far in 2025, per iSpot
TV ADVERTISING Audi TV Spot Stands Out in February It inspired notable purchase intent: 62% of surveyed viewers said they were "more" or "much more" likely to purchase after seeing the ad.
MARKETING Disney's Live-Action Remakes Considered Money Grab By Many 57% of survey respondents feel like Disney’s live-action remakes are just a way to make money.
TV ADVERTISING Disney Owns Women’s Most-Liked TV Spot of 2024 Disney's "Ultimate Toy Drive" outperformed the all-industry likeability norm by 32%.
CREATOR ECONOMY Food & Drink Learning Content Flourishes on Facebook Within the food & drink category on Facebook, learning content averaged 13K more views per video than platform-wide content.
SPORTS Women’s Sports Fandom Provides Unique Brand Opportunity Women's sports fans are more likely to back sponsors than fans of major men's leagues, per MarketCast.
MARKETING Top Performing Email Newsletters for Advertisers Newsletter advertising platform Paved reveals some of the top performing newsletters for advertisers.
TV ADVERTISING Data: Pharma’s Premium TV Ad Placement Strategy Over half of pharma’s national TV ad spend in 2024 went to the big four broadcasters, plus ESPN.
CREATOR ECONOMY Goodbye, Google? Search Is Going Social A new Tubular Labs report reveals how learning content on social media is growing.
TV ADVERTISING Ram Trucks Drives Up Automaker Streaming TV Ad SOV Ram Trucks had an 11.77% streaming TV ad SOV in 2024, far above its 4.68% share on linear TV.
MARKETING The Big Name Brands Scoring Goals With NWSL Sponsorships A recent study from MarketCast found that sponsor breakthrough for the NWSL was up nearly 10% on average in 2024 vs. 2023
MARKETING 55% of Millennials Shop Online Multiple Times a Week Wunderkind's 2025 Consumer Insights Report reveals demographic insights around the frequency with which consumers shop online, as well as who they are shopping for.
