SPORTS Total Advertisers Balloon During Super Bowl Since 2010, the number of brands advertising nationally during the Super Bowl has jumped nearly 57%, according to data from iSpot.
Members only REPORTS Special Report: Viewer Trends Across the Streaming Landscape The Measure worked with MX8 Labs to uncover insights on viewer preference, experience, content appeal and more across top streaming platforms as well as free ad-supported TV services (FASTs).
SPORTS Will Beer Bubble Up in Super Bowl LIX? It’s looking like alcohol brands will make a comeback this year: Anheuser-Busch InBev alone already has five spots set for Super Bowl LIX, and Coors Light will also make an appearance.
SPORTS Super Bowl Brand Ad Minutes Up 30% Since 2010 For many people, the Super Bowl’s appeal isn’t just about the game, but the ads. Over the last few decades, brands have really leaned into the creative aspect of Big Game ads, using humor, celebrities and pop culture references to delight viewers.
CREATOR ECONOMY Social Video Study Reveals Stark Generational Differences In the decades since YouTube debuted in 2005, video content has become a cornerstone of not just social media, but of the entertainment and advertising world writ large, with its high rates of engagement and ability to influence purchase decisions. And these days, more people than ever — especially younger generations
MARKETING eCommerce Data: 65% of Consumers Waited For Holiday Discounts According to a consumer retail survey conducted by Wunderkind, consumers are growing more strategic with their eCommerce holiday shopping activities.
TV Measurement NFL Playoffs Help NBC Take First Place on TV Network Ranking NBC captured a 9.66% viewership share for Jan. 13-19, per Inscape.
TV Measurement CBS Captured Over 11% of TV Watch-Time Last Week Largely thanks to the NFL playoffs, CBS moves into first place on the network ranking, per Inscape data for Jan. 6-12.
TV Measurement CFB Bowl Games Give ESPN Watch-Time Win Thanks in part to the Rose, Peach and Sugar Bowls, ESPN captured a a 10.44% viewership share last week, per Inscape.
TV Measurement NFL, CFB Dominate Most-Watched TV Programming of 2024 NFL games accounted for 2.41% of all minutes watched on linear TV in 2024, per Inscape.
TV Measurement NBC is 2024’s Winner for TV Network Watch-Time NBC captured an 8.41% viewership share across the year, per Inscape.
CREATOR ECONOMY Tyson vs. Paul Helped Netflix Grow Earned Media Value in November Netflix saw a 16% month-over-month increase in EMV, per CreatorIQ.
TV Measurement How Seasonality, Sports Affect Streaming's Share of Viewing Time Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for
TV Measurement CBS Wins for TV Network Watch-Time With a 10.32% viewership share, CBS sits solidly in first place on Inscape's ranking of most-watched TV networks for Dec. 9-15.
TV ADVERTISING 45% of LGBTQ+ Consumers More Likely to Trust Pharma Brands That Reflect Them A Nielsen study of Revry viewers reveals insights for the pharma industry.
CREATOR ECONOMY Data: The Creator Economy Isn’t Slowing Down A CreatorIQ analysis revealed that creator marketing campaigns in 2024 generated 159% more engagements year-over-year.
TV Measurement 61% of Smart TVs Are Solely Streaming Content An Inscape analysis reveals that traditional TV inputs continue to cede ground to streaming.
TV ADVERTISING Case Study: Driving CTV Conversions with AI LifebrandsD2C leveraged Madhive’s Lookalike+ feature to identify high-intent audiences via AI-driven behavior analysis.
TV Audience College Football Fuels ABC's Watch-Time ABC takes first place on Inscape's weekly TV network ranking with a 9.30% viewership share.
MARKETING Wunderkind Finds Consumers 'Graze' Before Buys During BFCM Season Wunderkind found that this year 42% of BFCM purchasers made at least one site visit in the week leading up to BFCM.
TV Measurement LGBTQ+ Viewers Went for Drama in Q3 Drama titles captured 32% of Revry's total watch hours in Q3.
TV Measurement Data: Prime Video Viewers Skew Older, Wealthier A longitudinal tracking poll from MX8 Labs reveals key insights around Prime Video viewers.
SPORTS Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.
CREATOR ECONOMY Holiday Content on Social Fuels Notable Growth for Retailers Data from CreatorIQ reveals the strong performance of holiday-related social media content for retailers.
TV ADVERTISING 80% of Digital Ad Professionals Utilize AI Frequence, a Madhive company, surveyed 500 digital ad sellers for its 2024 Local Advertising Sellers Index.
