Eleanor Semeraro

Streaming

WBD Splits Up — But Can It Catch Up?

WBD services lag behind streaming giants for viewership: 30% of surveyed viewers watch HBO Max, while a mere 13% watch Discovery+.

MARKETING

MarketCast: Tech Giants at the Heart of Consumer Fandom in 2025

Not only is Amazon the No. 1 brand by fandom, it scores high for love and trust with consumers, according to MarketCast's analysis.

MARKETING

43% of Consumers Are Waiting for Sales to Purchase Apparel

As tariffs continue to drive up the cost of clothing, consumers are adjusting their fashion spending habits with a focus on frugality, as revealed by Wunderkind’s latest consumer survey. The results highlight that for now, price timing has become a crucial factor in today’s fashion choices. * 43% of

CREATOR ECONOMY

Optimal Social Video Lengths Vary by Creator Type, Region

New research from Tubular Labs reveals that social video length plays a bigger role than many brands and creators may realize — and choosing the right duration can be a make or break element for racking up views and engagement. There’s also no one-size-fits-all guideline: Optimal lengths for brands may

MX8 Labs

When Angry, 67% of People Respond With Internalized Frustration

Most people tend to keep their anger bottled up, turning it inward rather than expressing it outwardly, according to a survey from MX8 Labs. When anger does surface, it’s more likely to come out through words than actions. * Internalized frustration is the dominant form: 67% of respondents internalize their

CREATOR ECONOMY

1-2 Minute Brand Videos on TikTok Score the Most Views

As TikTok begins prioritizing longer content, Tubular Labs digs into what this means for brands and creators.

MARKETING

Brand Equity Accounts for 52% of What Motivates Consumers to Purchase

MarketCast's latest Brand Fandom study highlights the power of fandom to drive purchase decisions.

MARKETING

Rising Prices Prompt 42% of Consumers to Delay Non-Essential Purchases

A recent Wunderkind study reveals the consumer impact caused by tariffs.

MX8 Labs

42% of People Say Personal Relationships Trigger Anger the Most

A recent survey from MX8 Labs found that when it comes to what triggers anger, personal relationships and rudeness/disrespect rank high.

TV ADVERTISING

Mountain Dew Streaming Ad SOV Up 2x Vs. 2024

As part of its Q1 Beverage Brands TV Transparency Report, iSpot reveals which beverage brands are leaning into streaming.

TV ADVERTISING

Alcohol Brands Grow TV Spend By 33% Year-Over-Year

iSpot’s new Beverage Brands TV Transparency Report reveals shifts in spend, reach and creative across both alcohol and non-alcohol categories.

TV ADVERTISING

Chewy Scores With Linear TV Ad Breakthrough 34% Above Norm

DirectTV and Ford also had notable ad breakthrough on linear TV in April, according to a MarketCast analysis.

MARKETING

60% of Marketers Increasing Value-Based Messaging

Wunderkind’s latest study on the U.S. tariff effect reveals some of the top adjustments that marketers are making right now.

TV ADVERTISING

Wayfair Wins on CTV With +19% Ad Breakthrough

In April, the "Way Day" ad engaged viewers by emphasizing big deals and free shipping, per MarketCast.

TV ADVERTISING

Subaru Ad With Dog Family Fetches 54% Positive Purchase Intent

In April, a Subaru Crosstrek ad stood out for both its likeability and positive impact on purchase intent, per iSpot.

MX8 Labs

18% of People in the U.S. Feel Angry Most Days

An MX8 Labs survey sheds light on how often people experience anger and how it varies by age and more.

MARKETING

48% of Marketers Say First-Party Data Growth is Top Priority

Wunderkind’s new survey highlights marketers’ growing focus on first-party data and owned channels (email, text, websites)

TV ADVERTISING

Nutrafol Has Category-Leading Streaming Ad SOV of 17.6%

iSpot competitive data shows top vitamin and supplement brands measure up on linear TV vs. streaming.

MARKETING

72% of Brands Have Increased Prices Due to Tariffs

Wunderkind's latest study reveals how marketers are adjusting messaging, budgets and expectations in response to economic uncertainty.

TV ADVERTISING

53% of Marketers Prioritizing Outcomes-Based Buying in 2025

When asked to pick the most critical factor when buying and negotiating media, 53% of iSpot survey respondents said outcomes.

MARKETING

76% of Consumers Likely to Try New Brands Due to Tariffs

Wunderkind's latest consumer survey on tariffs reveals just how much customers are prioritizing value over brand allegiance.

TV ADVERTISING

Allstate No. 1 Brand on Streaming With 1.15% SOV

iSpot's latest latest report reveals which advertisers had the highest share of voice on streaming in Q1 2025.

MARKETING

Just 33% Of Marketers Are Personalizing Product Recommendations For Shoppers

Wunderkind's new report highlights that most marketers aren't maximizing personalization as much as they could.

TV ADVERTISING

How Ford’s Ad Scored 27% Above Memorability Norms

Ford addresses economic challenges head-on and positions the brand as the hero rather than focusing on a specific vehicle or product offer.

TV ADVERTISING

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

The current economic uncertainties in the U.S. are already prompting changes in how some industries advertise on national linear TV. According to iSpot’s Q1 2025 TV Ad Transparency report, automakers — a category that absolutely is impacted by tariffs — saw decreased reach year-over-year. On the flip side, quick-serve restaurants