Eleanor Semeraro

TV Audience

Data: Tubi is Most-Watched FAST Channel

As The Measure’s Jon Lafayette wrote this week, “There's a connected TV tug of war going on between the publishers of FAST channels and the streaming platforms that distribute them. Also in the mix is who gets to sell which ad inventory. Streaming remains a new business

MARKETING

Halloween Spending: Cost Pressures Reshape Celebration Plans

Halloween traditions are under pressure this year as rising prices and tariffs push many Americans to rethink their seasonal spending, according to an October study from Wunderkind. While plenty of households still plan to celebrate, among many the mood is more restrained, creating both challenges and opportunities for brands hoping

MARKETING

QSR Data: Word-Of-Mouth Top Driver In New Restaurant Trials

Research from MX8 Labs highlights the factors shaping how diners choose — and return to — quick-service restaurants.

MARKETING

How Consumers Work the System for Better Deals

Consumers are getting more creative and strategic in how they seek out value from brands, blending direct engagement with savvy tactics to unlock the best deals. According to a September study conducted by Wunderkind, while trust and validation from third parties still play a role, shoppers are increasingly experimenting with

SPORTS

Verizon Is The Most Recognized Official NHL Sponsor

MarketCast's sports sponsorship research delivers norms and fandom insights that prove value and inform activation.

Consumer Data

Consumers Show Openness to AI in QSRs, But Human Interaction Still Matters

61% of consumers are “somewhat” or “very” comfortable ordering through an AI voice assistant, per an MX8 Labs study.

MARKETING

Identity Coverage & First-Party Data Gives Publishers an Edge — But Investment Lags

Publishers know first-party data is critical, but Wunderkind’s 2025 Publisher State of the Union report finds that most are far behind in execution. Identity coverage is weak, audiences remain largely anonymous and personalization is limited — leaving a gap between strategic intent and operational readiness. * Over half (54%) of publishers

SPORTS

PGA Tour Fans Show Stronger Affinity for Official Sponsors Than Those Of NBA, NFL

Plus a look at the PGA’s most recognizable sponsors and more, via MarketCast.

TV ADVERTISING

Disney Uses 'Kimmel' Return to Promo Its Other Shows

Disney-owned promos accounted for a third of the ad minutes for the Sept. 23 episode.

MARKETING

Consumer Sentiment: Caution Holds, Optimism Split By Demographic

58% of consumers feel cautious, pessimistic or panicked about the economy, per a Wunderkind survey.

TV ADVERTISING

Liberty Mutual Charges to No. 1 for CTV Ad Breakthrough

MarketCast's monthly rankings reveal which ads are resonating most with audiences.

MARKETING

Data: Word of Mouth Leads for Brand Discovery

48% of consumers said they discover new brands via word of mouth recommendations, per an MX8 Labs study.

MARKETING

42% of U.S. Consumers Have Used AI to Find Better Deals

A Wunderkind study found that younger consumers are more likely to harness AI for shopping.

Advertising

Data: NWSL Matches NFL in Average Sponsor Awareness

A MarketCast study shows that fans are increasingly able to identify official sponsors of women's sports.

MARKETING

QSR Insights: Arby’s Really Resonates With Seniors

A study by MX8 Labs reveals regional and demographic differences for QSR awareness.

MARKETING

For Publishers, Revenue Diversification Is Critical — But Incomplete

While subscriptions and sponsorships still dominate the monetization mix, the industry is beginning to face saturation, per Wunderkind.

TV ADVERTISING

These Sports Sponsors Are Scoring With Fans

Budweiser/Bud Light’s partnership with the NFL ranks No. 1, according to MarketCast’s latest Sport Sponsors Breakthrough Study.

MARKETING

What Motivates People to Try Up-and-Coming Brands?

48% say lower prices or better value is the main reason they’d try a challenger brand, per MX8 Labs.

MARKETING

30% of Shoppers Will Reduce Spending This Black Friday/Cyber Monday

Wunderkind's survey shows that most consumers plan to take a more strategic approach this holiday season.

MARKETING

Data: McDonald’s Multi-Generational Appeal and More QSR Insights

Research from MX8 Labs highlights how brand awareness and visitation trends are shaping the QSR landscape.

Streaming

Viewers Want Realism — and Representation — on Screen

A study from MarketCast and New America sheds light on what TV audiences really want to see.

MARKETING

Consumers Most Likely To Try ‘Challenger’ Brands in Food & Bev Space

70% say they’re likely to try a challenger brand within the food and beverage space, per MX8 Labs.

MARKETING

27% of U.S. Consumers Believe Tariffs Don’t Protect American Jobs

And half of consumers believe they personally absorb tariff costs, according to a recent study from Wunderkind.

TV ADVERTISING

Blue Buffalo Leads for Linear TV Ad Breakthrough in July

Each month, market research firm MarketCast analyzes TV ads to reveal which ones are resonating most with audiences.

MARKETING

Deal-Hunting on the Rise as Shoppers Adjust to Economic Pressures

35% of consumers say they're seeking deals more often, according to a Wunderkind study.