AT&T Dials Up March Madness, LATAM News Posts Too Late

This Week’s Data Dose: 

• AT&T Dials Up Volume Across March Madness
• LATAM News Is Posting Too Late On Instagram
• Recirculation Links Keep Audience Journey Alive
• Europe Still Leans On Linear, Living Room
• This Week’s Free Report: Redefining Influencer Value (Via Tubular Labs)

AT&T Dials Up Volume Across March Madness

Not only did AT&T aired the most ads through the Elite 8 of the NCAA Men's Basketball Tournament, but they've done so during the women's event as well. iSpot data shows the wireless carrier outpaced other cross-tourney advertisers by over 100 airings. [READ MORE]

LATAM News Is Posting Too Late On Instagram

Latin American news publishers tend to post on Instagram in the afternoon — but their audiences are actually early birds. Tubular Labs data highlights how the most views per video are concentrated in early morning, despite low upload volume. [READ MORE]

Recirculation Links Keep Audience Journey Alive

With as much as 40% of pageviews driven by internal traffic, recirculation links – links driving readers to other content on the site – are essential. Chartbeat research showcases how recirculation works even better with loyal readers [READ MORE]

Europe Still Leans On Linear, Living Room

As U.S. TV audiences appear to be drifting away from traditional TV viewing (and where they watch), Europe is still hanging on. RTD Alliance research notes that 44% of Europeans would pick linear TV first, while 83% are still watching in their living rooms. [READ MORE]

This Week’s Free Report: Redefining Influencer Value, From Tubular Labs

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