Sign in Subscribe
TV ADVERTISING

American Express Swipes Larger Share Of Credit Card Streaming TV Ad Impressions

John Cassillo

• 1 min read
American Express Swipes Larger Share Of Credit Card Streaming TV Ad Impressions
Photo by Foodguide App / Unsplash

American Express takes a larger piece of the streaming TV ad impressions pie for credit cards than it does on linear TV, as data from iSpot shows. In June 2025, AmEx accounted for 11.61% share of voice for credit card streaming TV ad reach – No. 3, only behind Capital One (way up at 37.72%) and Discover Card (16.60%).

  • American Express's streaming share was well above its 6.25% mark on linear, where it slotted in at No. 7 among all credit card brands.
  • Through June, AmEx accounted for 10.45% of credit card streaming TV ad impressions; fourth overall, and just behind JPMorgan Chase Credit Cards at No. 3 (11.14%).
  • From a creative standpoint, American Express also approaches streaming differently from linear TV – "The Big Stack" accounted for 15.57% of its streaming TV ad reach versus 5.02% on linear. "All By Myself" was 10.80% of streaming TV ad impressions, compared to 1.97% of linear ad impressions.