All TV Is Local Now: Local Television In The Age of Streaming

Local TV is "back" – but not as we once we knew it. Geotargeting and streaming have turned the traditional ideas behind local on their head. Still, true local broadcast still has advantages: Namely, the trust, credibility and connections forged with the communities they serve.

So yes, local TV matters. But how does it fit into a streaming-first environment where everyone can sell "local" to some extent? TVREV's new special report, All TV Is Local Now, details the ins and outs of why local TV is so crucial today, and how it's changing rapidly. The report also features spotlight interviews with sponsors LG Ad Solutions, Comscore and PREMION.

Some of the key takeaways:

• Live sports viewers increasingly prefer watching via digital platforms, and how that's impacting the RSN model.
• In a TV world with blurred DMA lines and wider access to "local" programming, there are clear limitations for traditional measurement, and an even greater need for cross-platform capabilities to fully understand audience reach.
• How local news creators continue to expand via TikTok and other social platforms, in response to changing behaviors (especially among younger viewers).

It's not too late to catch up on the evolving concept of local TV. Download TVREV's All TV Is Local Now: Local TV In The Age Of Streaming today.