Alfa Romeo Charges Up the Most-Seen Auto TV Ads Chart

A spot for the hybrid Tonale had the most national TV ad impressions for May 29-June 4, per iSpot.

Alfa Romeo Charges Up the Most-Seen Auto TV Ads Chart
Photo by Taylor Beach / Unsplash

Alfa Romeo leads's recent ranking of most-seen auto TV ads with a spot for the Tonale that received over 261 million national TV ad impressions.

The ad states that while “you can take Alfa Romeo out of Italy, you best believe you can’t take the Italy out of an Alfa Romeo.” The sleek, almost cinematic vibe resonated with viewers: According to iSpot’s Creative Assessment, 30% of survey respondents cited the visual scenes as the single best thing about the ad.

  • With 195.9 million TV ad impressions, Chevrolet’s spot highlighting the various features of the Silverado takes second place.
  • Ram Trucks owns the third-place ad, which only aired during the first part of the week but still managed to run up 137.6 million TV ad impressions. Notably, the early morning daypart delivered the most impressions.
  • The No. 4 spot from Mercedes-Benz received 117.7 million TV ad impressions with cable networks leading the charge, while Lexus leaned into sports-related programming for its fifth-place spot.