AI Pageviews Soared In 2025, But Aren't Eating Into Search... Yet

Chartbeat's recent report, Navigating The New Traffic Landscape, looks at AI and other emerging trends are impacting site traffic. And while there's rightful concern for media publishers, in particular: These sites aren't necessarily eating up search just yet.

• As Chartbeat's data shows, ChatGPT's pageviews increased more than 200% year-over-year in 2025.
• However, the share of pageviews coming from AI platforms (specifically chatbots) in the Chartbeat network remains relatively low – at less than 1% of total pageviews.
• News/media sites receive the most attention from large language models (LLMs), but they're not generating the same volume of pageviews per article from those sources.
• Chartbeat shows that news/media sites average 4.8 pageviews per article in those cases, while home and garden (10.6), health (8.6), and science and education (8.5) sites all generate more.

Check out more in the full report.