2025's Top Networks By Retail Ad Conversion Lift

In 2025, measurement evolved from a post-campaign scorecard to a more active and optimized approach: Did this ad placement generate in-person and/or online sales lift?

By shifting ad budgets based on real-world outcomes, advertisers are turning media planning into a better engine for revenues. Data from iSpot's year-end unified trends report showcases how specific networks excelled in 2025 when it came to generated lift for retail brands.

• Measuring networks by outcomes rather than just TV ad reach reveals key performance patterns. Networks showed real differences in average 30-day retail conversion lift when evaluated on retail outcomes.
• Even with football dominating from an impressions delivery standpoint, ESPN actually saw its highest figures for retail conversions in May and June – putting a spotlight on NBA Playoff action and its value for retail advertisers.
• Similarly, Bravo soared in the summer, leveraging its well-watched stable of reality TV programming into increased retail conversions compared to the traditional broadcast season.

And that's not all:

• iSpot also shares how Wayfair adopted a performance-first mindset, working backward from outcomes rather than starting with impression delivery alone.
• By prioritizing the ad inventory driving true incrementality, Wayfair drove a 16% quarter-over-quarter increase in visit lift, while still keeping ad frequency in check.

Check out iSpot's unified report for even more on the TV metrics that mattered in 2025.