2025 Holiday Shopping Report

The 2025 holiday season is unfolding in a moment of economic pressure and rapid tech-driven change. This report breaks down the big trends shaping consumer behavior and why they matter for retailers, brands, and marketers navigating an increasingly complex shopping environment. This includes:

• How economic pressure is reshaping holiday shopping behavior
• The rise of the "Christmas Creep" and what's driving purchase decisions
• A look at the TV holiday advertising surge and what's working creatively
• What brands are succeeding on social (and why)
• And more!