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Sports Zone

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30% of Sports Viewing Time Was Streamed in Q2
TV Audience

30% of Sports Viewing Time Was Streamed in Q2

A Q2 analysis from Inscape reveals that live, linear content is increasingly being consumed via streaming, enabled by various smart TV apps that give access to what’s currently airing on broadcast and cable networks. Even sports and news — two of the only genres that still command large shares of
Sep 12, 2024 1 min read
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