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Paramount Global

A collection of 4 posts

Major Media Companies Still Duking It Out For Streaming Series Demand

Major Media Companies Still Duking It Out For Streaming Series Demand

The following is a selection from Brandon Katz of Parrot Analytics. Streaming series demand is one part of the larger question around which services are most popular with audiences. Yet, even a merger between behemoths Paramount and NBCUniversal wouldn't provide much clarity there, as demand-share data from Parrot

Media Companies Kick Off 2024 With Big Social Video Views

CREATOR ECONOMY

Media Companies Kick Off 2024 With Big Social Video Views

The three parent companies were the biggest properties on the two social platforms by U.S. unique viewers in January.

Media Companies Grow Social Reach

Media Companies Grow Social Reach

The WGA went on strike on May 2, potentially putting major U.S. media companies in a bind for content. Despite a lack of new scripted content, though, these giants actually increased unique U.S. viewers across YouTube and Facebook in May. Tubular Labs’ Audience Ratings shows Comcast, Paramount, Disney