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OpenAP

A collection of 2 posts
Meet TikTok's Head of Marketing Science, Jorge Ruiz
Video

Meet TikTok's Head of Marketing Science, Jorge Ruiz

Everyone knows TikTok's platform is among the best things ever invented to match people to interests. Using data, lighting-fast decisioning, contextual interest mapping and real-time signals, TikTok knows what you'll enjoy faster than you can type it or think it. As brands start harnessing that algorithmic
Jul 31, 2024 1 min read
OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising
Video

OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising

In this interview from CES 2024, OpenAP’s CMO Brittany Slattery shares its position on the future of data privacy in video advertising, and how building privacy-centric infrastructure will benefit buyers, sellers, publishers and consumers across the board. Brittany Slattery: As we look at this next year, and even beyond
Feb 21, 2024 1 min read
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