NBCUniversal - THE MEASURE

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NBCUniversal

A collection of 3 posts

Olympics Fuels Jump in NBC Weekly Watch-Time

Olympics Fuels Jump in NBC Weekly Watch-Time

Thanks to coverage around the 2024 Paris Olympics, NBC takes first place on the TV network ranking with a 12.89% viewership share, per Inscape.

Major Media Companies Still Duking It Out For Streaming Series Demand

Major Media Companies Still Duking It Out For Streaming Series Demand

The following is a selection from Brandon Katz of Parrot Analytics. Streaming series demand is one part of the larger question around which services are most popular with audiences. Yet, even a merger between behemoths Paramount and NBCUniversal wouldn't provide much clarity there, as demand-share data from Parrot

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

CREATOR ECONOMY

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

As today’s audiences are inundated with more entertainment options than ever before, it’s imperative for them to cut through the noise and speak directly to their target audiences. Leveraging creator partnerships and campaigns can help them accomplish this. CreatorIQ's latest report looks at how some of