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NBC Nightly News

A collection of 3 posts
Where Car Brands Are Missing Auto Intender Audiences
TV ADVERTISING

Where Car Brands Are Missing Auto Intender Audiences

Automakers are everywhere on TV, of course, as those brands utilize the medium for wide-reach campaigns. Despite the focus on putting advertising in front of as many consumers as possible, though, there are also programs that reach a larger number of potential purchasers – as highlighted in a new industry transparency
Jan 22, 2025 1 min read
What Do Avid NFL Audiences Watch In The Offseason?
SPORTS

What Do Avid NFL Audiences Watch In The Offseason?

Advertising during NFL games isn't for every brand. And for brands looking to reach avid (those that watched at least 18 hours of regular season games last season) NFL viewers, there are much more cost-efficient options available in the offseason – as a new advanced audiences report from iSpot
Oct 16, 2024 1 min read
Q3 TV Advertising: Pharma's News Know-How
TV ADVERTISING

Q3 TV Advertising: Pharma's News Know-How

In Q3, the pharmaceutical industry made significant investments in TV advertising – with many brands unveiling new creative approaches around existing brands, while others introduced new prescription drugs that received FDA approvals. * For “rising” pharma brands – those that didn’t advertise in 2023 or had the largest year-over-year increase in TV
Nov 2, 2023 1 min read
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