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A collection of 8 posts

42% Of Holiday Shoppers Are 'Grazing'

The Measure Newsletter

42% Of Holiday Shoppers Are 'Grazing'

This week's newsletter is sponsored by: This Week On The Measure: * Holiday Shoppers ‘Graze’ Before Buying * Championship Weekend Wins Watch-Time * The Hottest Holiday TV Advertisers * Seasonal Video Content In ‘Shorts’ Supply * Balancing Streaming Demand Decay * This Week’s Free Report, From TVREV: The Contextual Revolution: Five Companies Rewriting

Case Study: Driving CTV Conversions with AI

Case Study: Driving CTV Conversions with AI

LifebrandsD2C leveraged Madhive’s Lookalike+ feature to identify high-intent audiences via AI-driven behavior analysis.

Amazon Video Viewers Have More Money

The Measure Newsletter

Amazon Video Viewers Have More Money

This week's newsletter is sponsored by: This Week On The Measure: * Prime Video Viewers Skewing Older, Richer, Wiser? * Consumers Like Coca-Cola AI Holiday Ads * Which Functions Are Getting Automated Most? * Joe Rogan Outperforms Networks Across YouTube and Facebook * Streaming Loyalty At A Premium * This Week’s Free Report:

80% of Digital Ad Professionals Utilize AI

80% of Digital Ad Professionals Utilize AI

Frequence, a Madhive company, surveyed 500 digital ad sellers for its 2024 Local Advertising Sellers Index.

Political CTV Ad Impressions Surged by 489% in September

Political CTV Ad Impressions Surged by 489% in September

A Madhive analysis reveals how political ad budgets are being deployed across the country.

Roaring Data At Cannes Lions

Big Data Brains

Roaring Data At Cannes Lions

While at Cannes Lions, Media Cartographer Evan Shapiro shot a series of interviews with some truly big data brains. In this first episode of Big Data Brains, Shapiro has a global discussion about the importance of local with R. Spencer Potts, who also hosted our show in Cannes, at Madhive&

Political Ads Start Streaming Onto TVs

Political Ads Start Streaming Onto TVs

If you talk to political buyers, they will tell you two things: TV advertising works to get out the vote and the smaller the population center, the harder it is to reach key voting blocs. This is often because small markets have limited broadcast and TV inventory. Madhive, which provides

Political CTV Ad Campaigns Are Cranking Ahead of Midterms

Political CTV Ad Campaigns Are Cranking Ahead of Midterms

As the midterm elections approach, political advertising is heating up and candidates are on track to shell out nearly $9 billion in ad spend, with $1.5 billion of that going to connected TV. Madhive, a leading tech company in the TV advertising space, recently examined current political advertising trends