Local Advertising - THE MEASURE

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Local Advertising

A collection of 4 posts

80% of Digital Ad Professionals Utilize AI

80% of Digital Ad Professionals Utilize AI

Frequence, a Madhive company, surveyed 500 digital ad sellers for its 2024 Local Advertising Sellers Index.

Roaring Data At Cannes Lions

Big Data Brains

Roaring Data At Cannes Lions

While at Cannes Lions, Media Cartographer Evan Shapiro shot a series of interviews with some truly big data brains. In this first episode of Big Data Brains, Shapiro has a global discussion about the importance of local with R. Spencer Potts, who also hosted our show in Cannes, at Madhive&

Political Ads Start Streaming Onto TVs

Political Ads Start Streaming Onto TVs

If you talk to political buyers, they will tell you two things: TV advertising works to get out the vote and the smaller the population center, the harder it is to reach key voting blocs. This is often because small markets have limited broadcast and TV inventory. Madhive, which provides

National Brands' Local Opportunity

National Brands' Local Opportunity

As the national monoculture fades, there appears to be a major opportunity for national brands to embrace local ad targeting, according to TVREV’s report, Local TV: Perils & Promise In the Age of Streaming. * While 40% of survey respondents said they see many TV ads from national companies targeted