SPORTS How NFL Sponsors Win With Likeable Ads Getting significant reach during NFL games is a given for advertisers. But with all of that reach, it's also critical to understand if audiences actually like the spots they're seeing en masse. Data from iSpot's recent NFL TV Advertising Playbook showcases some of last
Super Bowl Lapsed Super Bowl Advertisers Make Return Nike, Little Caesars, GoDaddy and Jeep are all set to make their Super Bowl comebacks for LIX.
TV ADVERTISING Which New NFL Ads Are This Season's Most Likeable (So Far)? It's no simple feat for ads to stand out during NFL games. Yet, brands take another shot at it every season, attempting to find new ways to land with live games' enormous TV audience. New iSpot Creative Assessment data takes a look at this season's