IRIS.TV - THE MEASURE

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IRIS.TV

A collection of 4 posts

Advertisers Spend More On Linear TV As Reach Declines in Q3, iSpot Reports

BUSINESS OF DATA

Advertisers Spend More On Linear TV As Reach Declines in Q3, iSpot Reports

CBS and Fox News led the way by network TV ad reach, as advertisers and audience continued consolidation around live sports and news.

Swoop Getting a Healthy Dose of Measurement from iSpot

BUSINESS OF DATA

Swoop Getting a Healthy Dose of Measurement from iSpot

Deal will help marketers reach the right patients and providers

Nexstar’s Perry Sook Bets On Rule Changes, Blasts 'Antiquated' Measurement

BUSINESS OF DATA

Nexstar’s Perry Sook Bets On Rule Changes, Blasts 'Antiquated' Measurement

Broadcaster bets ownership caps will be lifted so viewers don’t have to listen to ‘chat bots’ deliver the local news

Special Report: The Contextual Revolution

Special Report: The Contextual Revolution

Five Companies Rewriting The Rules of CTV Advertising. Contextual targeting can solve a world of hurt. And you’d best believe that there is a world of hurt around CTV advertising. Everything from privacy to transparency to scale to data reliability to brand suitability. And, of course, measurement. While contextual