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A collection of 3 posts
CBS Captured Over 10% of TV Watch-Time Last Week
TV Measurement

CBS Captured Over 10% of TV Watch-Time Last Week

Top programming fueling CBS viewership included NFL games, The Price Is Right and CBS Mornings, per Inscape.
Nov 19, 2024 2 min read
NHL, NBA Final Rounds Net Watch-Time Win For ABC
TV Audience

NHL, NBA Final Rounds Net Watch-Time Win For ABC

Each week, we highlight the most-watched shows and networks using insights fromĀ Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent
Jun 25, 2024 1 min read
CPG TV Advertising Knows Drama
TV ADVERTISING

CPG TV Advertising Knows Drama

According to a new report from iSpot, Q3 household TV ad impressions for consumer packaged goods climbed nearly 11% year-over-year on national linear TV. Notably, CPG brands spent the quarter leaning into program genres like drama & action, which have been effective at providing TV ad reach. * Drama & action
Oct 24, 2023 1 min read
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