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Innovid

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Can Convergent TV Fight Fragmentation?
TV

Can Convergent TV Fight Fragmentation?

In a new report, The Great Unification of Converged TV, Innovid reveals the biggest pain points of a converged TV market according to advertisers the company surveyed. Viewership fragmentation (40%) is the largest source of headaches, followed by creative personalization (37%). Though one could also argue that these are also
Nov 15, 2022 1 min read
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