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Incremental Reach

A collection of 1 post
Scoring With Incremental Ad Reach
TV

Scoring With Incremental Ad Reach

A new announcement from Fubo shows how much sports will remain an enormous part of ad decision-making, even as audiences migrate to streaming environments. Fubo is now partnering with iSpot to support connected TV measurement, quantifying ad impressions delivered to incremental households beyond linear TV (plus person-level estimates for co-viewing)
May 12, 2023 1 min read
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