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Halloween

A collection of 3 posts
AMC Dominates Watch-Time for Horror Genre
TV Audience

AMC Dominates Watch-Time for Horror Genre

According to data from Vizio's Inscape, AMC dominated the scares this Halloween, capturing 54% of all minutes watched of the horror genre on live, linear TV from Sept. 1 through Oct. 20, up from 41% during the same period in 2021. Syfy takes second, with 10.5% of
Nov 2, 2022 1 min read
The Most-Watched Horror Movies on Live, Linear TV
TV Audience

The Most-Watched Horror Movies on Live, Linear TV

To celebrate spooky season, Vizio's Inscape examined the horror genre across live, linear TV to reveal the most-watched horror movies as Halloween approached. * Two installments of the Halloween franchise made the top five: Halloween H20: 20 Years Later, which captured 5.18% of all minutes watched of horror
Nov 2, 2022 1 min read
Candy Sweetens TV Ad Approach Ahead Of Halloween
TV

Candy Sweetens TV Ad Approach Ahead Of Halloween

As candy brands vie for Halloween supremacy, TV ads help them stay top-of-mind for consumers. iSpot reveals data on candy TV advertising this year, and how industry giants like Hershey and Mars both changed their respective approaches to Halloween – including Hershey’s move to consolidate brands into the same ad
Nov 2, 2022 1 min read
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