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Guinness

A collection of 2 posts
EU Alcoholic Beverage Brands Enjoy 150% YoY Growth in Earned Media Value
CREATOR ECONOMY

EU Alcoholic Beverage Brands Enjoy 150% YoY Growth in Earned Media Value

The top 25 EU alcoholic beverage brands averaged a 150% year-over-year EMV increase, compared to the U.S. cohort’s +50%.
May 21, 2024 1 min read
Which Beer Brands Won With Music In 2022?
MARKETING

Which Beer Brands Won With Music In 2022?

Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive
Mar 9, 2023 1 min read
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