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Drumstick

A collection of 2 posts
Veteran Super Bowl Advertisers Have Slight Edge Over Rookies
Super Bowl

Veteran Super Bowl Advertisers Have Slight Edge Over Rookies

Super Bowl LIX will feature multiple brands making their Big Game debut, including Duracell, Häagen-Dazs, Instacart, MSC Cruises, Liquid Death, Hims & Hers and more. And while there’s no denying the massive audience the game will deliver to all the brands, data from iSpot suggests the newcomers may have
Feb 7, 2025 1 min read
Food Found Fans' Funny Bones During Super Bowl LVIII
TV ADVERTISING

Food Found Fans' Funny Bones During Super Bowl LVIII

Funny ads have been the norm for years during the Super Bowl, and that was the case once again this year, according to data from the iSpot Creative Assessment Survey. iSpot shows that 72% of this year's Super Bowl ads scored for "funny," while average likeability
Feb 21, 2024 1 min read
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