TV Audience Big Ten Tournament Helps CBS Reclaim Lead on TV Network Ranking CBS had a 7.57% viewership share across March 11-17, per Inscape.
SPORTS Big 12 Expansion Doesn't Provide TV Boost, As Much As Keeps Pace Realistically, it’s hard to see how adding Colorado, (and hypothetically) Arizona, Arizona State and Utah does much more for the conference in terms of increasing per-team value for media rights. Moreso, this just pushes the overall payout higher via more inventory and the potential addition of a bigger draw