Sports Reach More Potential Auto Buyers During Playoffs

As live sports take over live TV programming, the price goes up considerably on advertising during those events – especially during the playoffs. While that can be a tough pill to swallow for advertisers, there's also plenty of data to show that these programs are worth the cost as a way to reach intended audiences.

• iSpot's recent Q2 sports report showcases how NBA and NHL playoff action reached audiences that were more likely to make purchases in both the short-term (QSR) as well as the long-term (automakers).
• The NBA reached 28.7% of the most likely autobuyers during the playoffs this year, while the NHL reached 15.4%, with both underlining how effective sports are at getting in front of these audiences. Of the top six programs reaching auto intenders, five were sports-related.
• There are cheaper programs to advertise with in the margins, and brands can buy against those as well; but at least when evaluating sports investments, this sort of advanced audience data highlights where the outlay is well worthwhile.

Gather more advanced insights from Q2's biggest sporting events by downloading iSpot's report.