Sports Are Cutting Themselves (And TV) To Pieces

For all of the good streaming has done for the proliferation of content overall, that proliferation has also led to significant fracturing. As one account pointed out on Twitter this week, you’d need FOUR different subscriptions – Peacock, Amazon, YES Network and Apple TV+ – to watch the New York Yankees over a seven-day stretch. That's unsustainable, obviously. Especially when looking at consumer behaviors...

Take, for instance, the chart below from Forbes earlier this year. About 80% of consumers subscribe to fewer than four streaming services, but you’ll need at least four to watch most teams. So are consumer behaviors going to change when we’ve already seen subscription numbers plateau? Or could we see consumers either drop teams/leagues altogether? [READ MORE AT TVREV]