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CREATOR ECONOMY

Lina Star Grows Unique Viewers On Social Video Nearly 5x, Year Over Year

ASMRLinaStar is only about 15 million unique viewers away from the No. 1 creator spot (Dylan Anderson), and less than 9 million behind MrBeast.

Martha Bennett

• 1 min read
Lina Star Grows Unique Viewers On Social Video Nearly 5x, Year Over Year
Photo by Alexander Shatov / Unsplash

YouTube’s latest standout creator? Lina Star, who’s taken off on YouTube since July. 

  • ASMRLinaStar increased unique U.S. viewers by 36% month-over-month in January, and has seen unique viewers climb by over 430% since Jan. 2023 – up to No. 4 among all U.S. creators on YouTube (all according to Tubular Labs).
  • ASMRLinaStar is only about 15 million unique viewers away from the No. 1 creator spot (Dylan Anderson), and less than 9 million behind MrBeast.
  • Tubular Labs data shows that the ASMR video category has earned over 204 billion views on YouTube in the last year. Since the start of 2023, ASMR videos have also grown from 18 billion views per month to 26 billion in Jan. 2024 – something ASMRLinaStar is taking advantage of.