Marigold Helps Camper Footwear Up Email Conversions by 36%

A recent case study from relationship marketing company Marigold reveals how international footwear company Camper saw success with a personalized email campaign. Camper teamed up with Marigold and agency partner BeRepublic to maximize performance of a winter sales campaign via email. 

• A key element was a behavior-based targeting strategy paired with A/B testing that helped Camper determine, and then refine, tailored messaging.
• Camper saw a 36% increased conversion rate with the campaign. 
• Additionally, there was a 2.3% improvement in click-to-open rates. 

Download the full case study here.