BUSINESS OF DATA Football Giving Sports Podcasts An Early Season Lift 81% of sports podcast listeners are men, with 44% between the ages of 35 and 54
BUSINESS OF DATA Data-Driven Advertisers Direct More Spending to CTV and Digital Video “Despite the self-serve nature of programmatic activation, buyers still want a certain level of direct human interaction with the sell-side to activate their campaigns,” the IAB report says
BUSINESS OF DATA Podcasts Increase Popularity in Canada, With YouTube Taking Lead Role The most downloaded podcast overall in Canada was Dateline NBC from NBCUniversal News Group. The most downloaded single episode featured Steve Martin and Martin Short on Smartless on the SiriusXM Podcast Network.
