BUSINESS OF DATA Texas Rangers Get Winning Numbers from Scorekeeper Nielsen ‘Cable, satellite, over-the-air, out of home, all of these things were just in our DNA in terms of how we measure,’ said Nielsen’s Paul LeFort
TV Audience World Series Ratings Bring Big Questions For Baseball Major League Baseball is in a tough media spot. And a World Series between the Texas Rangers and Arizona Diamondbacks certainly didn’t help matters. After game three of the 2023 World Series, the poor ratings were circulating, as expected. But those figures came in at historic lows that prompted
