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Spectrum Reach

A collection of 4 posts
The Business of Data with Jon Lafayette: A Not-So-Scary AdTech Tale
BUSINESS OF DATA

The Business of Data with Jon Lafayette: A Not-So-Scary AdTech Tale

At a time when the media and advertising business are push to be huge, it's nice to tell the story of a smaller player with a entertaining back story. Thrills and chills to follow. Also this week, we heard more about Netflix's advertising roadmap and how
Oct 23, 2025 3 min read
Advertisers Can Get Primetime Results from Spots in Other Dayparts, Spectrum Reach Report Says
BUSINESS OF DATA

Advertisers Can Get Primetime Results from Spots in Other Dayparts, Spectrum Reach Report Says

‘Our attribution insights demonstrate that sports are extremely effective at driving website response,’ the report said
Oct 21, 2025 4 min read
ShowSeeker Simplifies Access to Daily Viewership and First-Party Data in its Pilot Order Management System
BUSINESS OF DATA

ShowSeeker Simplifies Access to Daily Viewership and First-Party Data in its Pilot Order Management System

Pilot will be among the first software providers ingesting Comscore’s Persons Pulse data
Aug 28, 2025 3 min read
Magnite Leaps Into Providing Pause Ads Programmatically
BUSINESS OF DATA

Magnite Leaps Into Providing Pause Ads Programmatically

Also: Charter's Spectrum Reach buys ShowSeeker and streamers conitnued to dominate Nielsen's TV distributor rankings in July
Aug 26, 2025 5 min read
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