MARKETING Just 33% Of Marketers Are Personalizing Product Recommendations For Shoppers Wunderkind's new report highlights that most marketers aren't maximizing personalization as much as they could.
TV ADVERTISING Audi TV Spot Stands Out in February It inspired notable purchase intent: 62% of surveyed viewers said they were "more" or "much more" likely to purchase after seeing the ad.
TV ADVERTISING Ads With a Brand, Product Focus Drive Highest Intent With High-Income Audiences An iSpot analysis discovered that ads with a clear brand and/or product focus drove the most positive purchase intent among high-income viewers.
TV ADVERTISING Mountain Dew, Great Wolf Lodge, Chevrolet Ads Drive Purchase Intent iSpot examined three industries with different purchase windows (soft drinks, hotels and autos), revealing top-performing ads.
