BUSINESS OF DATA Gracenote Tunes Up Its Contextual Ad Targeting Game With Content Connect 'We’re taking a big step towards giving advertisers transparency, control and maximum scale across all CTV platforms,' said Gracenote’s Kanishk Prasad
BUSINESS OF DATA Advertisers Can Get Primetime Results from Spots in Other Dayparts, Spectrum Reach Report Says ‘Our attribution insights demonstrate that sports are extremely effective at driving website response,’ the report said
