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New America

A collection of 4 posts
Viewers Want Realism — and Representation — on Screen
Streaming

Viewers Want Realism — and Representation — on Screen

A study from MarketCast and New America sheds light on what TV audiences really want to see.
Sep 2, 2025 1 min read
Streamers Should Emphasize Work, Family & Caregiving Storytelling to Increase Growth
Streaming

Streamers Should Emphasize Work, Family & Caregiving Storytelling to Increase Growth

According to a recent study from New America and MarketCast, streaming platforms looking to attract and retain subscribers have a clear opportunity: Focus on authentic stories about work, family and caregiving. Currently, viewers don’t see any one platform as leading in this space — creating a prime chance for differentiation
Aug 12, 2025 1 min read
What Americans Want More Of In Movie, TV Storytelling
REPORTS

What Americans Want More Of In Movie, TV Storytelling

U.S. consumers want to watch content that's more relatable to their own everyday experiences. A new study from New America and MarketCast reveals what audiences are looking for from movies and TV, and the overarching theme is authenticity. For instance: * 92% of those surveyed said that it
Aug 11, 2025 1 min read
Viewers Want More Authentic Stories About Work, Family & Caregiving
MarketCast

Viewers Want More Authentic Stories About Work, Family & Caregiving

A study from MarketCast and New America underscores the power of entertainment to help people see themselves and each other.
Aug 4, 2025 1 min read
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