BUSINESS OF DATA The Business Of Data With Jon Lafayette: MarketCast Goes Pro With Brand Effect When it comes to measurement, the hottest topics are streaming and outcomes.
BUSINESS OF DATA Sports on CTV Are a Bargain, For Now, Says Dan Larkman of Keynes Digtal 'This is an opportunity where you're getting lower CPMs on premium inventory because the fill is low. Next year, that’s probably not going to be the case," says Larkman
