Jon Watts - THE MEASURE

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Jon Watts

A collection of 4 posts

The Research Revolution: MX8's Tom Weiss On AI’s Big Leap Forward

The Research Revolution: MX8's Tom Weiss On AI’s Big Leap Forward

What happens when AI puts advanced research tools into the hands of startups and small brands?

How Inscape And Walmart Are Powering Full-Funnel TV Measurement

How Inscape And Walmart Are Powering Full-Funnel TV Measurement

VIZIO's Ken Norcross recently sat down with CIMM's Jon Watts to discuss how VIZIO's Inscape is bringing scale, precision, and clarity to the evolving world of TV measurement.

How MarketCast Is Using AI to Modernize Research—Without Losing the Human Touch

How MarketCast Is Using AI to Modernize Research—Without Losing the Human Touch

In the latest in our Truth In Numbers series, MarketCast Co-President Amy Fenton talks about how AI is transforming the research industry and why the human element still matters in a world increasingly driven by data.

Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality

Truth in Numbers

Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality

In the first interview from our Truth in Numbers series, Jon Watts, Managing Director of the Coalition for Innovative Media Measurement (CIMM), sits down with Scott McKinley, CEO at Truthset, to unpack why data quality should be labeled and certified like gasoline.