BUSINESS OF DATA Baseball Season Proved FanDuel Can Deliver Bigger Audiences, More Data About Fans ‘This season’s results are a powerful validation of the scale and sustainability of what we’re creating,’ said David Preschlack of Main Street Sports Group
BUSINESS OF DATA Data-Driven Advertisers Direct More Spending to CTV and Digital Video “Despite the self-serve nature of programmatic activation, buyers still want a certain level of direct human interaction with the sell-side to activate their campaigns,” the IAB report says
