BUSINESS OF DATA MarketCast Hires New Executive Team Ahead of Total Effect Launch ‘Marketers are facing unprecedented pressure to prove what’s working, and MarketCast is uniquely positioned to answer that,’ said new CEO Lana Busignani
BUSINESS OF DATA Gracenote Tunes Up Its Contextual Ad Targeting Game With Content Connect 'We’re taking a big step towards giving advertisers transparency, control and maximum scale across all CTV platforms,' said Gracenote’s Kanishk Prasad
