Go Addressable - THE MEASURE

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Go Addressable

A collection of 3 posts

A Lesson In Data Quality Key at Go Addressable University

BUSINESS OF DATA

A Lesson In Data Quality Key at Go Addressable University

'This is the best way for the entire TV industry to push back against the walled gardens who serve a large share of paid ad impressions to bots,' says Professor Evan Shapiro

Challenges Of Using IP Address For Audience Identification, Measurement

Challenges Of Using IP Address For Audience Identification, Measurement

IP addresses are crucial for today's audience targeting, yet recent research casts some doubt on how accurate that information really is. A new study from Go Addressable, CIMM and Truthset – The Challenges of Using IP Address for Audience Identification and Measurement – indicates that just 21% of audience linkage

Study Calls IP Address-Based Targeting Unreliable for CTV Ad Campaigns

BUSINESS OF DATA

Study Calls IP Address-Based Targeting Unreliable for CTV Ad Campaigns

Truthset finds IP addresses accurately linked to postal addresses just 13% of the time