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Efficiency Curve

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Special Report: The Efficiency Curve - Finding the Optimal Balance Between CTV and Linear TV Investments
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Special Report: The Efficiency Curve - Finding the Optimal Balance Between CTV and Linear TV Investments

From LG Ad Solutions Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency. In today’s fragmented TV landscape, advertisers face increasing challenges in finding the optimal balance between Linear TV and Connected TV
Mar 13, 2025 1 min read
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