BUSINESS OF DATA The Business Of Data With Jon Lafayette: Disney Shows Off Data and Tech at CES The Consumer Electronics Show has beecome a big gathering spot for people in the ad industry. No wonder. The ad business has become increasingly dependent on tech and data and showing you have technology chops is now table stakes. Several companies made announcements about their tech and data plans this
BUSINESS OF DATA Disney’s New Metric for Advertising Success ‘This year we’re doubling down on giving you more control in measurement and performance,” said Disney’s Rita Ferro
BUSINESS OF DATA Avoiding Commercials in 2026? Forget About It, and Other Predictions From Roku 'On our platform, roughly 60% of households who used to watch only ad-free streaming back in 2020, are now watching FAST,' said Roku's Jon Merkin
