BUSINESS OF DATA NBCU Putting More Data at Clients' Fingertips With Performance Insights Hub “We effectively prove that premium video really hasn’t gotten the credit it deserves for driving full-funnel impact,” said NBCU’s Gina Reduto
BUSINESS OF DATA Advertisers Can Get Primetime Results from Spots in Other Dayparts, Spectrum Reach Report Says ‘Our attribution insights demonstrate that sports are extremely effective at driving website response,’ the report said
