TV Audience Data: Tubi is Most-Watched FAST Channel As The Measure’s Jon Lafayette wrote this week, “There's a connected TV tug of war going on between the publishers of FAST channels and the streaming platforms that distribute them. Also in the mix is who gets to sell which ad inventory. Streaming remains a new business
BUSINESS OF DATA Panel Looks At Balancing Art And Science In CTV Advertising ‘It’s always great to optimize toward data points, but to be able to have that human emotional connection, I think, is still really important,’ said Esther Maguire of LG Ad Solutions
