Comscore - THE MEASURE

Sign in Subscribe

Comscore

A collection of 8 posts

The Business Of Data With Jon Lafayette: Disney Shows Off Data and Tech at CES

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Disney Shows Off Data and Tech at CES

The Consumer Electronics Show has beecome a big gathering spot for people in the ad industry. No wonder. The ad business has become increasingly dependent on tech and data and showing you have technology chops is now table stakes. Several companies made announcements about their tech and data plans this

BUSINESS OF DATA

Daily Show: Comscore Offers Episode-Level Content Measurement

‘It’s critical for our brands that we optimize their investments with smarter decisions, by measuring each piece of content and understanding people’s behavior across multiple devices,” said Canvas’ Jack Embree

Comscore Report Shows Marketers How AI Is Affecting Consumer Behavior

BUSINESS OF DATA

Comscore Report Shows Marketers How AI Is Affecting Consumer Behavior

‘AI assistants are shifting from novelty to everyday infrastructure embedded across platforms and used continuously,’ said Comscore’s Smriti Sharma

Turning Toward Streaming, DirecTV App Integrated Into Vizio Smart TVs

BUSINESS OF DATA

Turning Toward Streaming, DirecTV App Integrated Into Vizio Smart TVs

'We’re continuing to deliver more choice and flexibility by making DirecTV available on more devices,' said DirecTV's Vikash Sharma

Comscore's Jessica Trainor and Caitlin Kirchner of The Trade Desk (JL Photo)

BUSINESS OF DATA

Comscore, Trade Desk Team Up To Boost Audio's Share Of Digital Media

Audio, including podcasts, get 31% of time spent by consumers, but just 3% of ad spending

Welcome To The Business Of Data With Jon Lafayette

BUSINESS OF DATA Featured

Welcome To The Business Of Data With Jon Lafayette

In the Business of Data, we focus on what data tells us about our world and how it is being used in media, advertising and other business.

Currency Reimagined: What Matters Most In The Age Of Streaming

Currency Reimagined: What Matters Most In The Age Of Streaming

Following last week's JIC endorsement news, currency is getting headlines once again as iSpot, Comscore and VideoAmp all met standards for use in transactions during the upfronts. So what better time is there to read up on how currency's being modernized and reimagined for today'

Amid Upfront, JIC Endorses Comscore, iSpot, VideoAmp As Currency for Transactions

BUSINESS OF DATA

Amid Upfront, JIC Endorses Comscore, iSpot, VideoAmp As Currency for Transactions

Nielsen addresses customer concerns about Big Data + Panel ratings