MARKETING Most-Loved Brands Harness Nostalgia, Comfort and Joy Per MarketCast, among people 35-49 years old, Oreo ranked No. 4 for fandom and received an 83% overall love score.
MARKETING MarketCast: Tech Giants at the Heart of Consumer Fandom in 2025 Not only is Amazon the No. 1 brand by fandom, it scores high for love and trust with consumers, according to MarketCast's analysis.
MARKETING Brand Equity Accounts for 52% of What Motivates Consumers to Purchase MarketCast's latest Brand Fandom study highlights the power of fandom to drive purchase decisions.
