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A collection of 3 posts

The Business of Data with Jon Lafayette--Three Ways Marketers Can Score

BUSINESS OF DATA

The Business of Data with Jon Lafayette--Three Ways Marketers Can Score

Data helps marketers do their jobs. It can also help ad sellers create vehicles that enables their clients to do their jobs more efficiently. And, by the way, generate additional revenue. The stories in this newsletter show how it's done. Ahead of World Cup, Marketers Can Target Five

Amazon Ads Expands Local Capabilities with Location-Based Interactive Video Campaigns

BUSINESS OF DATA

Amazon Ads Expands Local Capabilities with Location-Based Interactive Video Campaigns

‘By bringing local context to streaming campaigns, we’re making it easier for brands to reflect the communities they serve while democratizing access to premium streaming environments,’ said Amazon’s Jenn Donohue

NBA On Prime Presenting Sponsors Include Wingstop, Mercedes-Benz, CarMax, AT&T

BUSINESS OF DATA

NBA On Prime Presenting Sponsors Include Wingstop, Mercedes-Benz, CarMax, AT&T

Universal Orlando Resort to present ‘The Crossover,’ Wayfair sponsoring NBA Nightcab, State Farm to sponsor second-round NBA playoffs